Work Experience (...continued)
Copywriter @ batey ads malaysia (May 1997 - Dec 1997)
Worked on accounts like British Petroleum (BP), Snickers,
M&M's, Thomas Cook (Traveler's Checks), Hewlett Packard
(Printers), Mega TV (Cable TV station), HSBC (Bank),
Simpson (Washer and Refridgerator), China Press (Newspaper),
Senheng Electric (Electrical Chain Store). Participated in
pitches for Mega TV, Simpson, Senheng, Suntory Restaurant KL, TM
Touch, Next Cars and Par Paints.
Copywriter @ jwt dialog malaysia (Nov 1996 - May 1997)
Conceptualizing and copywriting for clients like Arab-Malaysian
Bank and Dynasty Hotel. Also pitched for Laketown Resorts and
Matsushita (Consumer Electronics). Part of interactive advertising
team that helped clients incorporate new media to maximize the effectiveness
of their advertising through Total Branding.
Junior Copywriter @ jwt dialog singapore (Sep 1995 - Nov
Produced concepts and copy for clients like Citibank Card
Payment Products and Global Banking Unit, Cigna (Insurance),
Digital (Computers & Servers), TNT Express (Courier),
Tiger Beer (Beverage), JDEdwards (Enterprise Software),
Singapore Telecom (Telco). Helped conceptualize, strategize,
design and write for Citibank Singapore and Singapore Telecom website.
Pioneering interactive team specializing in new media projects.
Part of the team which won a bronze award in the Direct Marketers
Association Award for Citibank Creative Getaways Campaign.
Attended JWT's Total Branding workshop which was implemented to build
better integration across all communication disciplines.
Trainee Copywriter @ fcb malaysia (Nov 1993 - Feb 1994)
Produced copy for corporate brochures and promotional events. Participated
in a business pitch for EON (Malaysian National Automobile
Distributor) advertising account. Worked closely with art directors
on other accounts like Panasonic (Consumer Electronics) and
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