Ask.com » World Cup
We created this campaign to capitalize on the worldwide popularity
of the World Cup and drive incremental searches on Ask.com. This
is supplemented by a strong Smart Answer result when a user tries
a World Cup related query.
Using the usefulness and timeliness of a countdown to the next match,
this ad serves to offer users a surprising relevance to the event.
When the swf is downloaded, it could even serve as a desktop widget
to remind users of upcoming matches.
"Starting Lineup" Expandable Banner Concept