20th Century Fox » Dude, Where's My Car?
Engage the audience and make them laugh.
Ultimately, to generate excitement for the rental of the
video and the sweepstakes.
This movie was a runaway hit among teenagers and elevated
"Dude-ism" to cult status.
Leveraging the target audiences' (13-22 year-old teens) habits
of wanting to play with fun, goofy things on the internet, we
that played up the recognition of "Dude-isms" as well
as the main plot of the movie: remembering where the dudes left
their car. All units achieved a very high interaction rate and
an even higher level of click-throughs.