Sebastian » Re-Branding (Pitch)
To position Sebastian is an exclusive hair care brand that's edgy
and individualistic in line with the product range it offers. Setting
it apart from every other competing brands who over-emphasize on
typical beauty shots.
A bold campaign that aims to shock and create an attitude that's
targeted at non-conformists and fashionistas. The concept plays
on the eternal quest to find a look "to die for" while
highlighting the different product ranges.